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A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from the past events. It consists of information technology, marketing data, systems tools,and modeling capabilities that enable the it to provide predicted outcomes from different scenarios and marketing strategies.〔 〕〔 〕 MKDSS assinsts decision makers in different scenarios and can be a very helpful tool for a business to take over their competitors. == Description == A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products.〔 〕 This helps determines the firms marketing mix for product software. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Marketing decision support system」の詳細全文を読む スポンサード リンク
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